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To show up in the search engines, the very basics are:
You must have your keywords (What you want to show up under in the search engines) in and near the beginning of your:
1. Title tag
2. Description meta tag
3. Keywords meta tag
4. Top of page text
5. Heading text
6. Link text
7. FIle names of pages and images. For example, page1.html is useless, while a file name like e.g. optical-instruments.html (using your keywords of course) may help a little
8. Alt image tags (keep it short in the Alt tags)
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Examples
E.g. Site Joes Pet Store |
| Page Element |
The bad way |
The better way |
| Title tag |
Welcome to Joe's |
Pet supplies, dog, cat, and gopher food by Joes Pet Supply Warehouse. |
| Description meta tag |
We offer a great variety of supplies for all your needs. |
Dog, cat and gopher food discount sales. Joes Pet Supply Warehouse for all your pet supply needs. |
| Keywords meta tag |
Joes, quality, price, friendly, supplies |
pet supplies, dog, cat, gopher, discount, flea collars, dog houses, bulk kitty litter |
| Top of page text |
Welcome to Joe's |
Pet Supplies by Joe's Pet Supply Warehouse. Everything you need for your dog, cat, or gopher. |
| Heading text |
Wow Take a Look at our Specials! |
dog, cat, or gopher pet supply sales |
| Link text |
Click here |
Click here for dog food pricing |
| FIle names of pages and images |
image01.jpg |
dog-food.jpg |
| Alt image tags |
image01.jpg (10 K) |
dog food |
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