The page to the left is how your shop would appear to your customers if you
chose the color scheme depicted below. The image below shows how one would need
to enter the color codes for the different sections in order to alter your shop
apperance. The font and font colors would be over-written. The last 3 fields
will not be over-written though.

Click on a links below to find instructions for each specific sections.

The general settings page is a very important page in the Shop Administration Panel.  You’ll be able to control the look & feel of your shop, along with how your items are browse-able.  If you are a new shop owner, this page should be the first page you visit.

Export Orders Navigation: Orders > Export Orders

Export Mode Options There are two ways to select which range of orders you’d like to export: By “Sequential Range” or by “Order ID Range”. You can select your desired option from the option from “-Mode-” dropdown.  Sequential Range You can use the “Sequential Range” range option to display a range of orders without knowing their order numbers. First you’d select the “Sequential Range” option. Then, for example, to export the 100 oldest orders you would enter 1 as “Start” value and 100 as the “End ” value.  Order ID Range You can use the “Order ID Range” option to export a group of orders beginning at a specific order id number and ending at a specific order id. First you’d select the “Order ID Range” option. Then, for example, to export all the orders with order ids between 1001 and 1100, you would enter 1001 in the “Start” field and 1100 in the “End” field.  Export Format Options Export to Excel This function allows you to save to excel seperating 2 files (customer details, order details). Export to Excel (Single File)  This function allows you to save a single file with to excel with dimensions. Export to Excel (Single File – Without Dimensions)  This function allows you to save a single file with to excel without dimensions. Export to Excel (Single File) Selected Fields only This function allows you to save a single file with to excel. Export to QuickBooks As Invoice  This function allows you to save 3 files to import into QuickBooks, and the transactions are saved as an invoice transaction Export to QuickBooks As Cash Sale  This function allows you to save 3 files to import into QuickBooks, and the transactions are saved as a cash sale transaction Other Options You can also use the links in the “Export All Pending Orders” section to export all pending orders. If you have more than 1000 pending orders, it would be best to export them in groups of 1000. You can choose whether to save the file as tab delimited or comma delimited.

Configure Stamps.com/strong> Navigation: Orders > Configure Stamps.com

There are 2 ways to export you orders to Stamps.com. Method 1 — “Go to Stamps.com” The first way uses the “Configure Stamps.com” page. Enter your printer name: For example: HP LaserJet 2100 PCL6 In case of Network printer, enter path like \\server_name\HP LaserJet 2100 PCL6 Enter the default dimensions in inches, and click save. This method requires that you disable protected mode in Internet Explorer. Once you have turned off protected mode, you then are able to use the “Go to Stamps.com” function. The “Go to Stamps.com” function is found in on the individual order page. To view an an individual order, click on ‘View’ to the right of the order you would like to view. On this page, you would click “Go to Stamps.com” and a window should appear that says “Accept”. You then will be able to import that order into Stamps.com  Method 2 — “Export Order to Excel” View the following video to see how to import multiple orders at once: http://www.precisionwebhosting.com/videos/Stamps/Stamps.html This method is preferred for a few reasons. 1. You do not have to disable protected mode, 2. You can use any browser, 3. You can import multiple orders (rather than a one order at a time).

Automated Orders Navigation: Orders > Automated Order Transmission

Beta Test – Automated Order Transmission The automated order transmission allows you to post orders to an outside source. This is useful if you use an automated fulfillment service.

Sales Graph page Navigation: Orders > View

Sales Graph Page The Sales Graph allows you to see your sales on a monthly or yearly basis.

View Order Page Navigation: Orders > View

Overview of the Orders Page Viewing an order allows you to see all the customer’s information relating to an order including Order Details, billing address & shipping  address, payment information, shipping options, & products on the order. If you are using the “Secure Checkout” method for payment to manually process cards, please take note that the payment information is  truncated after 30 days.

Orders Page Navigation: Orders

Overview of the Orders Page The orders page let’s you see a snapshot of the all your orders that have been placed.  Shop owners can update the order status, create printable PDF’s of invoices or packing slips , and create a Message (Msg) that is sent along  with the shipment confirmation email. They can also filter the orders in the drop down bar with several options: All Ordes  Pending Orders Orders Paid but not shipped Orders Not Paid and not shipped Orders Completed (Paid & Shipped) Update Order Status To mark completed: Set the following to ‘Yes’: Mark Paid (if your cards are not processed in real-time),  Mark Shipped,  Mark Notify (if you would like to send a shipment confirmation email) Along with this email you can send a message (seen in the top pat of the email). Many shop owners use this feature to send tracking #. Once you have made these chanes, you are able to click the “The “Update” button.  View The “View” button allows you to look at the details for an order. If you process cards through the ‘Secure Checkout’ form of checkout, you  would be able to view the card details here.  Search There is also a search function which allows you search by Order Number, Invoice Number, Customer Email, or Last Name.

Keyword Search Report Navigation: Promotion > Search Report

The Keyword Search Report page lets you view the searches that your customers have made within your shopping cart. Using this feature may help you determine what your customers are looking for that you do not currently sell, or may indicate which items should be more prominent on your site. The default search time period is for the last 30 days. If you would like to search in other time periods, select the start and end dates for your search from the small calendar icons to the right of each date field. Each subject heading is clickable and will change the display to soft by the clicked heading. Generally you will find that the “No. of Times Searched” heading will be the most useful since that will display first the items most needing your attention.

Keyword Search Report Navigation: Promotion > Search Report

The Keyword Search Report page lets you view the searches that your customers have made within your shopping cart. Using this feature may help you determine what your customers are looking for that you do not currently sell, or may indicate which items should be more prominent on your site. The default search time period is for the last 30 days. If you would like to search in other time periods, select the start and end dates for your search from the small calendar icons to the right of each date field. Each subject heading is clickable and will change the display to soft by the clicked heading. Generally you will find that the “No. of Times Searched” heading will be the most useful since that will display first the items most needing your attention.

Google Product Search A great way to increase visibility on the Google search engine is to set up a Google Product Search data feed. It’s a free service from Google. Navigation: Promotion > Export Google Product Search

The steps to set your Google Feed up are: 1. On your item pages, fill in the Brand, Condition, and Product Type fields for your Products. For more information on specifying your “Product Type” click herehttp://www.google.com/support/merchants/bin/answer.py?hl=en&answer=160081 2. On this page, make sure all your categories are selected, then click the “Export & Save to Site” button (preferred method). That will create a product listing at [http://shopdemo2.precisionwebhosting.com/shop/sitemap/googleproductfeed.txt ]  3. From the Google page at http://www.google.com/intl/en_us/products/submit.html click the “Start A Data Feed” button. (You will not need to start a new data feed each time). That will take you to the New data feed page.br>4. On that New Data Feed page type in your data feed name ( We suggest googleproductfeed.txt ), and then click the Save Changes button. 5. Now you will be at their “Data feeds” page which will list your feed(s). Under the “Upload schedule” column click the “Create” link (This is easier than the manual upload or FTP methods). That will pop up a small window where you can specify the frequency and url of your feed. We suggest a weekly frequency. In the url field paste in the following url:  To save the information you just input click the “Schedule” button. 66. Now as you save an item you will want to occasionally select the option to update your Google Product Search feed. Or come to this page after a large number of updates and resave your feed file to the site. Save to Site Option  This option allows you to pull your Google feed from a file saved on a webpage (the url is given after you click save to site).  Once you have saved a file to this URL, you are able to use this URL in your Google Feed Settings.  This is the preferred method to use. Save to FTP This option allows you to FTP directly to your Google Feed.  Once you have entered the appropriate settings, you are able to connect with your Google Feed. Save to My Computer This option allows you to pull your Google feed from a file saved on you computer. Once you have saved a file to your desktop, you are able to use this file in your Google Feed Settings.

Create Sitemapbr> Google Sitemaps is an easy way for you to submit all your URLs to the Google index and get detailed reports about the visibility of your pages on Google. With Google Sitemaps you can automatically keep Google informed of all your web pages.  Navigation: Promotion > Manage Affiliates

Generate Sitemap This function allows you to generate a sitemap with the items listed in the order they are listed in the shop.  The include code listed allows you to insert the html in your webpages.  Otherwise, you can click on ‘Click here’ to view sitemap and you will find a URL already created for you. Generate Alphabetic Sitemap Page This function allows you to generate a sitemap with the items listed in the alphabetical order.  The include code listed allows you to insert the html in your webpages.  Otherwise, you can click on ‘Click here’ to view sitemap and you will find a URL already created for you.

Manage Affiliates Navigation: Promotion > Manage Affiliates

An affiliate link is useful for tracking where your clicks came from. When someone clicks on the link, the shopping cart sets a cookie to keep track of them and know the “source”. To use the affiliate link you would, for example: 1. Create an affiliate named “Google” 2. Set up the links within your Google Adwords account to use that link e.g. http://shopdemo2.precisionwebhosting.com/shop/?source=google 3. When someone clicks on that link from Google and places an order, then the affiliate code “Google” will show up on that customers order on your orders page. Steps to creating an affiliate source link: 1. Type in a source name in the source field: For example: “googleadwords” or “googleadwords-campaign1” or “someothersite.com” 3. Use that link in your Google Adwords campaign or give that link to the other site that has agreed to put a link to you on their site. 3. You can also create a link to a specific category or item. Create the link as above but also fill in the category or item id, and / or the redirect url fields. If you would like the person clicking on the link to end up on a page outside of the shop, then type in the complete url beginning with http:// in the Redirect URL field. Affiliate Source Name The Affiliate Source Name can be any single word. Try not to use non-alphabetic characters in your Affiliate Source Name. As an example of how to use the different Affiliate Source Names that you can create, you might want place three advertisements with an online publication that deals with your industry. You’d like to know how many orders you get from that each different ad on their site. To do that you could create three new Affiliate Source Names like magazineadFreeshipping magazineadTenpercent magazineadCutepuppypic And then link each of the 3 different ads to your shop using the different affiliate codes. When someone clicks on the link in one of the three ads, comes to your site, and places an order, then on the order page you will see which ad they clicked by looking at the affiliate source. Redirect to Category You would use “Redirect To Category” option to show a specific category of items to the shoppers who click on a particular affiliate link. To use the “Redirect To Category” select the category from the dropdown menu. If you use the “Redirect To Category” feature, then do not fill in the Item or URL redirect fields since the link can only redirect to one of the three alternatives. Redirect to Inventory Item Id You would use the “Redirect to Inventory Item Id” option to show a specific item to the shoppers who click on the affiliate link. To use this option, click the “Select An Item Id” button. That will display a dropdown list of categories below. Select the category which contains the item you want to link to. Then click the “Show Items In This Category” button. The shopping cart will show you an item list of items in that category; click the link next to the item that you’d like to display when the affiliate link is clicked. If you use the “Redirect To Inventory Item Id” feature, then do not select a category redirect (above) or URL redirect fields since the link can only redirect to one of the three alternatives. Redirect to URL This option would redirect the shoppers who click on a particular affiliate link to a specific URL outside of the shopping cart. The redirect url should be a fully specified url beginning with http:// Add Affiliate Source If you use the “Redirect To URL” feature, then do not select a category or item redirect above since the link can only redirect to one of the three alternatives.

Customer Newsletter  View Subscribers Navigation: Promotion > Customer Newsletter > View Subscribers

View Subscription Form HTML This option allows you to view the html code for the newsletter subscription. The HTML code can be included in your email or in your website. This is a good way to put the Newsletter subscription form in more places in your website.

Customer Newsletter  View Subscribers Navigation: Promotion > Customer Newsletter > View Subscribers

View Complete list This option allows you to see the customer’s name, email, ip address, and subscrition date. You are also able to manually unsubscribe customers through this function. Export emails This option allows you to export the customer list to a tab deliminated format.

Customer Newsletter  Lists Navigation: Promotion > Customer Newsletter > Lists

The Signup Options tab allows you to change signup options on the account page, whether you would like to be notified of newsletter sign up, and what the customer sees when they subscribe to the newsletter. Show Newsletter Signup:  Displays or hides the newsletter option from appearing on the account page. Notify Shop Admin: Notify shop admin when a subscription is submitted. Edit Confirmation Notice: Edit the confirmation notice people receive when they subscribe to the newsletter.

Customer Newsletter  Lists Navigation: Promotion > Customer Newsletter > Lists

The Lists tab allows you to select who will receive the newsletter. You may send the newsletter to email addresses you choose (only customers), to the shop administrator, or to the complete list of customers who had signed up for your newsletter. This list is viewable under the ‘View Subscribers’ tab.

Customer Newsletter Overview The Contents tab is where you are able to create and send the Newsletter.  Navigation: Promotion > Customer Newsletter

The Newsletter page allows you to create/send a newsletter to your current customers. The shopping cart’s billing page has an option for customers to opt in as subscribers to the newsletter, and you are able to view the complete list of subscribers under the “View Subscribers Tab”. To select the recipients of the Newsletter click on the “Lists” tab. To create and send the Newsletter, click on the “Contents” tab.  To send a message, the steps are: 1. Click the Lists tab, and select “Send to shop administrator” and de-select “Send to complete list”. This will allow you to send a test message to just yourself, before sending it to the complete list. 2. Under the “Contents” tab (this page) you need something in the subject line and also in the “Newsletter Contents” field. Make sure the “From Name” and “From Email” appear as you desire. 3. Copy your content from a web page, and paste it in to the “Newsletter Contents” field (This is the easiest way). Or create your content directly in the “Newsletter Contents” field. 4. Send the newsletter to yourself to test it. 5. If all looks good, then under the Lists tab select “Send to complete list”, then back on this page, click the “Send Newsletter” button.

Customer Newsletter “Attach” Navigation: Promotion > Customer Newsletter > Attach

Attach The Attach Tab allows you to send an attachment with your newsletter. Choose the file from your computer that you would like to attach by clicking “Choose File”.  Once selected, click “Attach”

Customer Newsletter “Contents” The Contents tab is where you are able to create and send the Newsletter.  Navigation: Promotion > Customer Newsletter > Contents Tab

Contents The easiest way to create your newsletter is to copy & paste from your website or word editor to Newsletter Contents field below. You also can create the newsletter from scratch below, but we recommend copying & pasting from your website.  The Newsletter Contents pane allows you to create your newsletter using a word editor. Some of its functions include modification of text, insertion of tables, and insertion of images. The steps to insert an image into your newsletter are: In your browser, browse to a page on your website that shows the image you want. 1.  Right click on the Image and select “Properties”. 2.  Select the image url text from the popup by selecting it with your mouse. Then copy that selected url with <Control> C. 3.  On the newsletter page click the image insert icon. 4.  Click in the image url field, then paste the copied URL using <Control> V. 5.  Click the insert button on the popup. Options From Name The person or company the newsletter is from. Customers will often see this next to the subject line of their email. From Email Customers will see this as the email address the newsletter is from. Subject The subject of the newsletter. Customers will see this as the subject line in the email they receive. Send Newsletter This sends the newsletter to the customers selected under the “Lists” tab.

Shopping.com Merchant Data Feed Ftp Setup There are two ways to link to you shopping.com account.   Method 1  Use the Export & FTP.  Do use this method, please update the Ftp Server Name, Ftp User Name, and the Ftp password as has been specified while setting up merchant account (with Shopping.com).  Next you would check the categoies you would like to export, and then you would click “Export & FTP”.   Method 2 “Export & Save”.  First select the categoies you would like to export, and then click “Export & Save”.  This method allows you to save a file which you can then upload into Shopping.com

What’s a good use of the URL list? One good use of the URL list is Google Sitemaps.   You can download this list to a .txt format and use it for your Google Sitempas. Google Sitemaps is an easy way for you to submit all your URLs to the Google index and get detailed reports about the visibility of your pages on Google. With Google Sitemaps you can automatically keep google informed of all your web pages. Login to google sitemap and copy the url you would like to add to sitemap and paste it on the sitemap. Go To Google Sitemaps

How do I export data from my shopping cart? Check or Uncheck the checkboxes to choose the categories of products you would like to export and click the export button.  A .txt file will be saved to your computer.  To make it easy to find, you could save it directly to your desktop.  A good way to view / edit the .txt file is to use Microsoft Excel, Open Office, or any other popular spreadsheet software. To save this file using Open Office select Save As “Text CSV”, and then select the option to “Edit Filter Settings”. When you proceed the “Edit Filter Settings” window will come up; in that window leave Character Set at the default; Field Delimiter should be Tab; Text Delimiter should be blank (not “); Fixed Column width should not be checked.

How do I import data into my shopping cart? From this import page, browse to the file on your local hard drive, upload, preview, and import it. Sometimes your Excel software may still have the file open when you are trying to upload it; this will cause an incorrect file type error. If you get the "wrong file type" error, open up the file using WordPad, then use the Save As to save it as a text file under another name.   Additional file format information: The product database file you would like to import should be seperated by a tab , and should have the following values in the following order: ID –  [ANY NUMBER] SKU NO – [TEXT VALUE – Leave blank if none] PRODUCT NAME –  [TEXT VALUE] PRODUCT DESCRIPTION –  [TEXT VALUE] IMAGE URL(Note image urls should be fully specified and begin with http://) –  [TEXT VALUE – Leave blank if none] to add: Use a comma between multiple images. PRICE (in $) –  [ANY NUMBER] REGULAR PRICE(in $) –  [ANY NUMBER] PRODUCT SEQUENCE –  [ANY NUMBER] TAXABLE –  [0,1] (0= No, 1 =Yes) DISPLAY PRODUCT IN CART –  [Y,N] CATEGORY –  [PARENT CATEGORY TEXT VALUE&CATEGORY1 TEXT VALUE&&PARENT CATEGORY TEXT VALUE&CATEGORY2 TEXT VALUE] PRODUCT BRAND –  [TEXT VALUE – Leave blank if none] PRODUCT CONDITION –  [new,used,refurbished] PRODUCT TYPE –  [TEXT VALUE – Leave blank if none] DOWNLOADABLE ITEM URL –  [TEXT VALUE – Leave blank if none] HTML TO DISPLAY ON CART PAGE –  [TEXT VALUE – Leave blank if none]

How do I import data into my shopping cart? The easiest way to do create an importable file is to: From the shop/owner Categories page, create a few categories. From the Inventory page, create a few items for sale Now proceed to the item Export Item Data page, select the categories containing your items and then click the Export Checked button. This will save a file named export.txt. To make it easy to find, save it directly to your desktop. Or Click here for an example file to save to your desktop. Start up Microsoft Excel, or Open Office, or any other popular spreadsheet software; and open up the export.txt file you have just exported from the shop. Using this file as a template will help you to create the file in the correct format, add the items that you’d like to import by typing or pasting the information into the correct fields. After you have finished adding the item information to the spreadsheet, select to Save it as a text file. If you are using Open Office select Save As “Text CSV”, select the option to “Edit Filter Settings”. When you proceed the “Edit Filter Settings” window will come up; in that window leave Character Set at the default; Field Delimiter should be Tab; Text Delimiter should be blank (not “); Fixed Column width should not be checked. From this import page, browse to the file on your local hard drive, upload, preview, and import it. Sometimes your Excel software may still have the file open when you are trying to upload it; this will cause an incorrect file type error. If you get the “wrong file type” error, open up the file using WordPad, then use the Save As to save it as a text file under another name. Or, FTP the file (in ASCII mode) to your site and specify the url to import it from. Additional file format information: The product database file you would like to import should be seperated by a tab , and should have the following values in the following order: ID –  [ANY NUMBER] SKU NO – [TEXT VALUE – Leave blank if none] PRODUCT NAME –  [TEXT VALUE] PRODUCT DESCRIPTION –  [TEXT VALUE] IMAGE URL(Note image urls should be fully specified and begin with http://) –  [TEXT VALUE – Leave blank if none] to add: Use a comma between multiple images. PRICE (in $) –  [ANY NUMBER] REGULAR PRICE(in $) –  [ANY NUMBER] CUSTOM TEXT (Specify multiple custom texts separated by ‘:’) –  [TEXT VALUE – Leave blank if none] PRODUCT SEQUENCE –  [ANY NUMBER] TAXABLE –  [(0,N,No) / (1,Y,Yes)] (case insensitive) IS GIFT CERTIFICATE –  [(0,N,No) / (1,Y,Yes)] (case insensitive) CHARGE SHIPPING – [(0,N,No) / (1,Y,Yes)] (case insensitive) DISPLAY PRODUCT IN CART –  [Y,N] CATEGORY –  [PARENT CATEGORY TEXT VALUE&CATEGORY1 TEXT VALUE&&PARENT CATEGORY TEXT VALUE&CATEGORY2 TEXT VALUE] STOCK QTY –  [ANY NUMBER] SHIPPING –  [ANY NUMBER] WEIGHT(in lbs) –  [ANY NUMBER] PRODUCT LENGTH –  [ANY NUMBER – Leave blank if none] PRODUCT WIDTH –  [ANY NUMBER – Leave blank if none] PRODUCT HEIGHT –  [ANY NUMBER – Leave blank if none] PRODUCT BRAND –  [TEXT VALUE – Leave blank if none] PRODUCT CONDITION –  [new,used,refurbished] PRODUCT TYPE –  [TEXT VALUE – Leave blank if none] PRODUCT OPTIONS & LEVELS –  [TEXT VALUE – Leave blank if none] ITEM IDs TO SUGGEST AT CHECKOUT –  [TEXT VALUE – Leave blank if none] to add: Use a comma between multiple IDs HTML TO DISPLAY ON CART PAGE –  [TEXT VALUE – Leave blank if none]

Create Thumbnail For All Items Thumbnails are are reduced-size versions of your item pictures. This link allows you to create thumbnails for multiple items that already have a main image or have been imported. The reason you would use this is to have smaller images for customers to see when they are browsing through products, and a larger image which they could view on the item page.

Create Thumbnail Options Choose the categories of products by checking the box next to the category you would like to create thumbnails for.  Next, click the  ‘Create Thumbnails’ button.

Multiple Item Delete  This page allows you to delete multiple items at the same time.

Enter your products by SKU or Item ID, and then click search.  Select the items you would like to delete and then click ‘Delete’.   If you need to delete an entire category worth of items, it is easier to delete the items under Manage > Categories > Remove Category >  Select the Category’s items you would like to delete and then select Remove Category and Items or Remove Items Only

View Unique Item Counts This page allows you to view the amount of items in a category.  To view items within a category, click ‘View’.

Add Gift Certificate The Gift Certificate page allows you to create gift certificates for sale in your shopping cart. When a customer buys a gift certificate, the shopping cart will give them the gift certificate code on a certificate (for printing out) both on the confirmation page and in the email they receive. When the customer who purchased the gift certificate gives this gift certificate code to the final recipient, then that recipient is able to use that code on your checkout page to receive a credit for the gift certificate amount.

Add Gift Certificate Options Certificate Title Create the Gift Certificate title. Description Enter the description of your product this field. The plain text / HTML option will allow you to enter plain text or HTML code. The WYSIWYG editor give you the option to edit the text in HTML format. Amount The price for your downloadable item. Display Product in Cart If set to ‘No’, this item is  – Not searchable – Not in the item’s category – Available if people have the link – Available if the link shows up in search engine – Available if the item html shows up elsewhere on the site If option is set to ‘Yes, this item is available throughout the shopping cart software. Category Selection  Select the category(ies) you would like to associate with your item.  Categories are helpful for the customer to locate your items. Google Product Search Values For help on Google product search: http://www.google.com/support/merchants/bin/answer.py?hl=en&answer=160081

Add Downloadable Item On the Add Downloadable Item page you can create downloadable items for sale. Some example file types are: MP3 files, e-books, PDF files, images, zip files, and more. When a customer buys the downloadable item file, they are given a link to the php download script along with a password. From there they can download the file for a limited time. The customer will not know the file’s actual location on your site.

Add Downloadable Item Options Downloadable Item Title Create the item title. Description Enter the description of your product this field. The plain text / HTML option will allow you to enter plain text or HTML code. The WYSIWYG editor give you the option to edit the text in HTML format. Amount The price for your downloadable item. Display Product in Cart If set to ‘No’, this item is  – Not searchable – Not in the item’s category – Available if people have the link – Available if the link shows up in search engine – Available if the item html shows up elsewhere on the site If option is set to ‘Yes, this item is available throughout the shopping cart software. Category Selection  Select the category(ies) you would like to associate with your item.  Categories are helpful for the customer to locate your items. Google Product Search Values For help on Google product search: http://www.google.com/support/merchants/bin/answer.py?hl=en&answer=160081

Add “Fill-In” Price Item The Fill-in price item allows shopper to specify the amount they will be paying.  This is useful for donations, auction payments, or anywhere you need to provide a secure method for accepting variable payment amounts.

Add “Fill-In” Price Item Name Create the item name. Description Enter the description of your product this field. The plain text / HTML option will allow you to enter plain text or HTML code. The WYSIWYG editor give you the option to edit the text in HTML format. Display Product in Cart If set to ‘No’, this item is  – Not searchable – Not in the item’s category – Available if people have the link – Available if the link shows up in search engine – Available if the item html shows up elsewhere on the site If option is set to ‘Yes, this item is available throughout the shopping cart software. Product Dimensions  Enter the product dimensions you would use for shipping the product. Typically you would use the box dimensions for shipping that particular product Category Selection  Select the category(ies) you would like to associate with your item.  Categories are helpful for the customer to locate your items. Google Product Search Values For help on Google product search: http://www.google.com/support/merchants/bin/answer.py?hl=en&answer=160081

Drop Down Lists Selection Navigation: Inventory Control > Edit Item > DropDown Lists Selection

DropDown Lists Selection Name Create the item name. Google Product Search Values For help on Google product search: http://www.google.com/support/merchants/bin/answer.py?hl=en&answer=160081 Description Enter the description of your product this field. The plain text / HTML option will allow you to enter plain text or HTML code. The WYSIWYG editor give you the option to edit the text in HTML format. Actual Price in Cart This is the price the customer will see as the item price. Normal Retail Price This is the price the customer sees next to the actual price if the ‘Display Regular Pricing & Sale Price’ is set to ‘Both’ under General Settings > Misc. Options Display Product in Cart If set to ‘No’, this item is  – Not searchable – Not in the item’s category – Available if people have the link – Available if the link shows up in search engine – Available if the item html shows up elsewhere on the site If option is set to ‘Yes, this item is available throughout the shopping cart software. Product Dimensions  Enter the product dimensions you would use for shipping the product. Typically you would use the box dimensions for shipping that particular product Category Selection  Select the category(ies) you would like to associate with your item.  Categories are helpful for the customer to locate your items.

  Google Product Search Values For help on Google product search: http://www.google.com/support/merchants/bin/answer.py?hl=en&answer=160081  

Drop Down Lists Selection Navigation: Inventory Control > Edit Item > DropDown Lists Selection

DropDown Lists Selection Level Description The ‘Level Description’ is the title associated that will be associate with dropdown option descriptions. Create the level description first, then the option description(s). For example, “Color” would be the level description, and the dropdown option description would be “Red” or “Green”. Drop Down Lists Selections  This function allows you to create dropdown lists for this item only. If you would like to use the same dropdown list for another item, you can use the copy item function under Inventory > Inventory Main > ‘Copy Item’ (to the right of an item). The other option is to export this item’s category under: Import/Exports > Export Item Data. Open the data to a spreadsheet to find the item’s drop down list syntax. Then use that syntax in the ‘View Drop Down List – Quick Add’. Dropdown Option Description  This is the description seen by customers as an option under the drop down bar. If this item was a t-shirt and you had a color green, you would enter ‘Green’. If you also had color blue, you first need to finish filling out the option for color green, and then click ‘Add Option’. You then would be able to add color blue. Type  This is the type of adjustment you would like to make for a drop down item. If you have no adjustment for price or shipping, it won’t matter what you select in this column.  Select ‘Add’ to have the the drop down option’s price, shipping, and weight added to the current item price (Actual Price in Cart).  Select ‘Subtract’ to have the the drop down option’s price, shipping, and weight subtracted from the current item price (Actual Price in Cart).  Select ‘Override’ to have the the drop down option’s price, shipping, and weight override the current item price (Actual Price in Cart).  Select ‘Multiply’ to have the the drop down option’s price, shipping, and weight multiplied by the current item price (Actual Price in Cart). — An example of a website that uses the multiply feature is a mattress company. When the size of the mattress increases in thickness, they can multiply the price by 2, 3, 4, etc. Price  The price adjustment of the dropdown option. Input ‘0’ to disable. Shipping  The shipping cost to be adjusted for the dropdown option. Input ‘0’ to disable. For this to take effect, you would have to use the Shipping option “Base + Charge specified by items”. To edit this setting navigate to: Manage > Shipping. Weight  The weight of the dropdown option to be adjusted. Input ‘0’ to disable.  The weight will affect the item’s shipping cost if you are using one of these settings: “Base + Calculate Rate UPS, USPS, FedEx or DHL (based on zip codes & weight)” “Base + Weight” To edit this setting navigate to: Manage > Shipping. Auto Select/Quantity  These two columns allow you to give quantity discounts on one specific item.  View the ‘Auto Select Qty pattern’ file below for an example.  IIf a customer purchases the required quantity and the quantity discount in place, they will automatically receive the appropriate discount without having to select the quantity in the drop down option bar (hence the title ‘Auto Select’) Level Choose the Level you would like associated with the dropdown description. You can create this under ‘Create Down Down Lists’ — Level Description. Drop Down List  Quick Add This function allows you to import drop down list options and values.  One way to create a custom syntax is to navigate to: Import/Exports > Export Item Data. Export a category with an item you have created by manually adding your drop down list. Open the data in a spreadsheet to find the item’s drop down list syntax. Then use that syntax in the field below.

Item Images Sectionbr>  Navigation: Inventory Control > Edit Item > Item Images

Item Images Item Images are the images associated with an item. You are able to have multiple images, and you can create thumbnails (smaller images) for customers to see your item description better. Thumbnails also can be used for better browsing of items. Options for thumbnails are found on the ‘General Settings’ page. Options Image URL  You are able to associate an image with an item by loading it from your website. Load an image to a unique page anywhere on your website (ex. www.store.com/image/picture.jpg) and input that image URL into this field. This will load the image to the shopping cart. Or Image File Location:  To load an image that is on your hard drive, click ‘Browse’, find the file, and click open. When you click ‘Add Image’ below, you will upload the the image. Resize Image to Pixel Width of:  If you would like to resize your image, you are able to do so here. This is not a required field. Choose the pixel width, and the shopping cart will resize the image keeping the same proportion. Create Thumbnail with Pixel width  You are able to create a thumbnail of the image which is typically a smaller version of the image. Using the thumbnail allows you to have a smaller version of the image for when customers search for an item. You are able to edit your thumbnail settings under, Manage > General Settings > Thumbnail Options If you are looking to create thumbnails for multiple items that already have an image or have been imported, click on the link to the right of the green text.

Item Images Section Navigation: Inventory Control > Edit Item > Item Images

Item Images Item Images are the images associated with an item. You are able to have multiple images, and you can create thumbnails (smaller images) for customers to see your item description better. Thumbnails also can be used for better browsing of items. Options for thumbnails are found on the ‘General Settings’ page. Options Image URL  You are able to associate an image with an item by loading it from your website. Load an image to a unique page anywhere on your website (ex. www.store.com/image/picture.jpg) and input that image URL into this field. This will load the image to the shopping cart. Or Image File Location:  To load an image that is on your hard drive, click ‘Browse’, find the file, and click open. When you click ‘Add Image’ below, you will upload the the image. Resize Image to Pixel Width of:  If you would like to resize your image, you are able to do so here. This is not a required field. Choose the pixel width, and the shopping cart will resize the image keeping the same proportion. Create Thumbnail with Pixel width  You are able to create a thumbnail of the image which is typically a smaller version of the image. Using the thumbnail allows you to have a smaller version of the image for when customers search for an item. You are able to edit your thumbnail settings under, Manage > General Settings > Thumbnail Options If you are looking to create thumbnails for multiple items that already have an image or have been imported, click on the link to the right of the green text.

View Suggested Items Section Navigation: Inventory Control > Edit Item > View Suggested Items Selection

Create Custom Text Field This field labels the blank text field attached to this item. This is useful for custom items where the customer needs to input text. The customer will see this field on the item page before they add the item to cart. Some examples would be if you are selling t-shirts: ‘Text to put on Shirt’, etc.  click on the image below to see this feature in action.

View Suggested Items Section Navigation: Inventory Control > Edit Item > View Suggested Items Selection

View Suggested Items Section  Suggesting Items to your customers is a great way to let your customers know about other products that they may be interested in. An example would be if you had an item like a pair of shorts, you could recommend the matching t-shirt. Your sales for the matching t-shirt are likely to increase. To begin, click the ‘View Suggested Items Section’ to suggest items to your customers which will be seen on the /shop/cart.php and/or on the item page itself. You can suggest items manually by product ID, or you can add them by searching by category. The best way is usually to find the category containing the product you would like to select, and then click ‘Show Items In this Category.’ You would then click on the item desired. To suggest more than one item, repeat this process, and then when finished click ‘Update Item Data’. Options HTML to Display on Cart Page When This Item is Purchased This is the text or HTML that the customer will see on the cart page after adding this item to cart. Example: Thank you for purchasing this book. Item IDs The Item IDs field allows you to manually suggest items through the ‘View Suggested Item Ids’. * Suggested Ids should be comma separated like 1,3,25,100 Typically this field is used for viewing purposes only, as it is usually easier to add items through the ‘Show Items In This Category’ button below. Item Names  The ‘Item Names’ field is for viewing purposes only. You will see this updated automatically if you add the items via the ‘Show Items In This Category’. If you enter the items manually under the Item IDs field, this field will not be updated until you click ‘Update Item Data’ below. Item Suggestion Options: Items listed here will appear on the cart page after a shopper adds this item to their cart. To create a suggested items list, select a category from the dropdown, then click the “Show Items In This Category” button. Then click the links of the items you wish to suggest. The item IDs of the clicked items will automatically appear in the suggestion list text box. You have the option to select where the suggested items are seen: – Just the cart.php page or – Both the item details page and cart.php page

View Suggested Items Section Navigation: Inventory Control > Edit Item > View Suggested Items Selection

View Suggested Items Section  Suggesting Items to your customes is a great way to let your customers know about other products that they may be interested in. An example would be if you had an item like a pair of shorts, you could recommend the matching t-shirt. Your sales for the matching t-shirt are likely to increase. To begin, click the ‘View Suggested Items Section’ to suggest items to your customers which will be seen on the /shop/cart.php and/or on the item page itself. You can suggest items manually by product ID, or you can add them by searching by category. The best way is usually to find the category containing the product you would like to select, and then click ‘Show Items In this Category.’ You would then click on the item desired. To suggest more than one item, repeat this process, and then when finished click ‘Update Item Data’. Options HTML to Display on Cart Page When This Item is Purchased This is the text or HTML that the customer will see on the cart page after adding this item to cart. Example: Thank you for purchasing this book. Item IDs The Item IDs field allows you to manually suggest items through the ‘View Suggested Item Ids’. * Suggested Ids shoud be comma seprated like 1,3,25,100  Typically this field is used for viewing purposes only, as it is usually easier to add items through the ‘Show Items In This Category’ button below. Item Names  The ‘Item Names’ field is for viewing purposes only. You will see this updated automatically if you add the items via the ‘Show Items In This Category’. If you enter the items manually under the Item IDs field, this field will not be updated until you click ‘Update Item Data’ below. Item Suggestion Options: Items listed here will appear on the cart page after a shopper adds this item to their cart. To create a suggested items list, select a category from the dropdown, then click the “Show Items In This Category” button. Then click the links of the items you wish to suggest. The item IDs of the clicked items will automatically appear in the suggestion list text box. You have the option to select where the suggested items are seen: – Just the cart.php page or – Both the item details page and cart.php page

Shipping Options (Item) Navigation: Inventory Control > Edit Item > Shipping

There are other shipping options for all of your items under Manage > Shipping.  This section is separate but related to that section as it allows you to set different shipping options for individual items.  . Examples If you want a standard way of shipping most of your items, but you have a few items which need to have different shipping dimensions, you are able to edit those individual item dimensions here. (Product dimension are used with the “Base + Calculate Rate” option found on the main shipping options page).    If you would like to charge shipping for most of you items, but have a few items you would not like to charge shipping for, you are able to edit  those individual items under these options. Options Shipping This shipping value is only used if you have specified the “Base + Rate Specified by Items” in the Manage shipping section.  This allows you to charge different shipping prices for different items. Weight The weight needs to be specified in pounds. For example, 1 ounce = .0625 lbs. 2 ounces = .125 lbs. 1/2 pounds = .5 lbs. Product Dimensions  Enter the product dimensions you would use for shipping the product. Typically you would use the box dimensions for shipping that particular product Charge Shipping Option If you would like to charge shipping for this item, click ‘Yes’.

General Item Options Navigation: Inventory Control > Edit Item > General Item Options

Integration/Linking Options This feature will help you integrate your site. If you are not using the shop to show you items, and you would like to use your web pages to show items, this information will be particularly helpful. With the shopping cart’s import template feature, typically shop owners use the shop to display their items, which is what we recommend . However, you may find additional customization in using the shopping cart information on your actual pages.  Option Explanation: ‘Linking to this item’ will show the item URL You can use this link on your web page to point a customer to the shopping cart item page. You can also use this link to view your item page. ‘Linking to this category’ will show the category URL for this particular item You can use this link on your web page to point a customer to the shopping cart category page. ‘HTML to display this item’ will provide HTML code that you can insert into your web page HTML code to display this item ‘Item Include Code’ provides you with .shtml code for this item as a complete item listing. When integrated in your site, it automatically updates your web pages with the shopping cart. For more complete information on Category Include Code, visit the help information for Integration > Category Items listing HTML. ‘View This Item’ lets you preview your item how it appears currently in the shop part of your site. ‘Category Include Code’ provides you with .shtml code for the entire category with the complete item listing of each item . When integrated in your site, it automatically updates your web pages with the shopping cart. For more complete information on Category Include Code, visit the help information for Integration > Category Items listing HTML. ‘Category Thumbnail Display Include Code’ provides you with .shtml code for the entire category with the thumbnail option. When integrated in your site, it automatically updates your web pages with the shopping cart. For more complete information on Category Include Code, visit the help information for Integration > Category Thumbnail HTML.

SKU/Part No., Name You have the ability to change the Item’s SKU/Part Number and the Item’s Name. Google Product Search Values For help on Google product search: http://www.google.com/support/merchants/bin/answer.py?hl=en&answer=160081 Description Enter the description of your product this field. The plain text / HTML option will allow you to enter plain text or HTML code. The WYSIWYG editor give you the option to edit the text in HTML format. Actual Price in Cart This is the price the customer will see as the item price. Normal Retail Price This is the price the customer sees next to the actual price if the ‘Display Regular Pricing & Sale Price’ is set to ‘Both’ under General Settings > Misc. Options Display Product in Cart If set to ‘No’, this item is  – Not searchable – Not in the item’s category – Available if people have the link – Available if the link shows up in search engine – Available if the item html shows up elsewhere on the site If option is set to ‘Yes, this item is available throughout the shopping cart software. Display Item Price and Add to Cart button Click ‘Always’ if you would like customers to be able to add items to cart without having to be logged in. Click ‘Only when shopper is logged in’ if you would like to hide the item price and add to cart button when customers are not logged in.

The Inventory Stock Control allows you to monitor inventory counts and notify customers:

Stock Control Modes When you inventory stock gets low or runs out, the shopping cart has several different options to edit what the customer sees.  None  Has no stock control monitoring at all. The shopping cart will still keep track of the amount of stock for each item, but the customer will not see a difference regardless of the amount of inventory in stock. Transparent  The customers won’t know anything about stock, but the administrator of the shop will still be emailed when stock is low. Visible  This option shows customer when they are ordering more than is in stock and display a custom message, This option does ALLOW them to order, and the administrator also receives an email. Restricted  This option shows customer when they are ordering more than is in stock , and then the shopping cart gives a custom message. It DOES NOT PERMIT THEM TO BUY the out-of-stock product. The administrator does receive an email.  Restricted Hidden  This option does not show out of stock items to customers, and the administrator does receive an email.

Out of Stock Message This message is the custom message that customers will see depending on the inventory control option selected. Set Limit (in Units) This is the limit for the shopping administrator to receive an email.  Show Inventory Counts to Shoppers This allows you to show customers the inventory count. One nice feature is to show the customer only when it is below a certain amount. Some shop administrators use this to create a sense of urgency on the part of the customer. Other shop administrators prefer to keep their inventory counts hidden.

The main Inventory Control allows you to perform a number of functions relating to the items in your inventory:

View your items by category  To narrow you item choices by category, use this function to view the different items Search Inventory by: You are able to search the inventory by: – Name – Brand – SKU (part #) – Description – Display Product in Cart (search based on whether a product is displayed in the cart or not) – Out of Stock items

Edit Item This is one of the more important links found in the shopping cart.   You’ll be able to edit what your item’s name, description, image, etc.. Copy Item To copy an item, select ‘Copy’, and the item will be immediately copied.  The screen that you are brought to is the copied item, which you can edit and alter from the original item. Delete Item Deleting an Item will ask for confirmation, and then you will be able to select and delete the item. Up/Down Options These options allow you to change the order that the items appear to customers in the shop.  You also have the ability to move the item to the top through the “Move to 1st” option.

‘Category Items Listing Integration’ allows you to put items from your shopping cart into your actual website pages. As opposed to the ‘Category Thumbnail HTML’ page which generates code for the thumbnails, this page allows you to integrate the complete item information by category.  Navigation: Integration > Category Items Listing Integration

Using the following steps, you will be able to generate the code which can be used in your website programming code.  1. Select the category you would like to include. 2. Select the options you would like to display. The options selected will change what the code displays.

3. Generate the code by selecting “Show Category Listing Code”. Selecting “HTML Code for .html pages” generates standard HTML code which would need to be updated if your items change. It does allow for additional customization of the look of the items. Selecting “Include Code of .shtml pages” generates SHTML code which is generated dynamically by taking the current information from the shopping cart items. The advantage to using SHTML code is that it automatically updates your items and categories on your webpage as you update those items/categories in your shopping cart. This saves you time in having to update information in 2 different places. 4. The code is now ready to be integrated into your site (copy & paste). In the provided image the SHTML code is listed first , and the HTML code is listed second.

Category HTML allows you to pull items from your shopping cart into your actual website pages by category.  You can manage your Categories under Inventory>Manage Categories. If you currently do not have any categories, you can create categories and subcategories under Inventory>Manage Categories>Add Category.  Using this page, you will be able to create HTML or SHTML code which can be used in your website programming code. This code will display items by category, and the options you select will change what the code displays. Navigation: Integration > Category Thumbnail HTML

Using the following steps, you will be able to generate code which can be used in your website programming code. 1. Select the Category you would like to pull the code for. 2. Choose the options you would like for columns, title, price display. 3. Choose whether you would like the thumbnail to link to the item page itself. Check the box if you would like the thumbnail to link to the full size image. Leave this box unchecked if you would like the thumbnail to link to the item page itself. If left unchecked the customer can still select to view the full size image on the item page itself.

4. Generate the code: “Show Thumbnail Include Code” generates SHTML code which is generated dynamically by taking the current information from the shopping cart items. The advantage to using SHTML code is that it automatically updates your items and categories on your webpage as you update those items/categories in your shopping cart. This saves you time in having to update information in 2 different places. “Show Thumbnail Html” generates standard HTML code which would need to be updated if your items change. The advantage to using standard HTML is that it does allow for additional customization of the look of the items. Typically this option is used by web designers who have had experience with manipulating HTML.

Multiple Product Integration allows you to put items from your shopping cart into your actual website pages. Navigation: Integration > Multiple Product HTML

Using the following steps, you will be able to generate code which can be used in your website programming code. 1.  Expand the category tree from the panel on the left hand side.

2. Select the items you would like to include. To the right, you can see the items that have been selected. 3.  Select the options you would like to display. The options selected will change what the code displays. 4.  Generate the code by choosing either the HTML or SHTML options.

5. The code is now ready to be integrated into your site (copy & paste).

Navigation: Manage > Categories > Category Links or Inventory > Manage Categories > Arrange Categories

Catagory Links This page serves as a handy place to reference linking information for your categories. Category Link These are the links associated with a particular category.  You can use these links to reference from pages outside the site to the actual shopping cart.  Category Links Include Code for .shtml pages This is the SHTML code that is associated with items in a particular category.  If you were displaying your items on pages outside the cart and you coudl use this code. The advantage to using SHTML code is that it automatically updates your items and categories on your webpage as you update those items/categories in your shopping cart. This saves you time in having to update information in 2 different places.

This section allows you to arrange categories. Navigation: Manage > Categories > Arrange Categories or Inventory > Manage Categories > Arrange Categories

Arrange Categories The ‘Show All’ button is not a button to show all categories, but rather, once you have found a category, to return to the main category.   The first step is to click on the main category (‘Category Listing’ in the demo shop).  You will then see an expanded list of categories.  From this list, you will be able to arrange them to the right or click to the left on the categories to arrange subcategories of those categories. ‘Alphabetize Categories’ allows you to arrange the categories listed alphabetically.

This section allows you to edit the HTML for categories. This gives you the ability to give a custom look to each category page in the shopping cart.  This is a good way to go if you are using the /shop pages and categories as a way for your customers to browse (instead of using your own web pages as browsing pages.)  You can add HTML from web design software, or you can use the editor provided. Navigation: Manage > Categories > Edit Category HTML/TITLE > Proceed to Edit Category for Selected Category or Inventory > Manage Categories >Edit Category HTML/TITLE > Proceed to Edit Category for Selected Category

Edit Category HTML / Title Remove Category Name Only This will remove the category name, and will disassociate the items with this category. Category will be set to None for items that only apear in this category.  Remove Category Name and Items This will remove the category name, and will delete the items that only appear in this category. If items appear in more than one category, then they will be disassociated with this category but will not be deleted.  Remove Items Only – Do not Remove Category Names This option allows you to delete all the items in a particular category without deleting the category itself.

This section allows you to remove categories. Navigation: Manage > Categories > Remove Category or Inventory > Manage Categories > Remove Category

Remove Category Remove Category Name Only This will remove the category name, and will disassociate the items with this category. Category will be set to None for items that only apear in this category.  Remove Category Name and Items This will remove the category name, and will delete the items that only appear in this category. If items appear in more than one category, then they will be disassociated with this category but will not be deleted.  Remove Items Only – Do not Remove Category Names This option allows you to delete all the items in a particular category without deleting the category itself.

This section allows you to rename categories.br> Navigation: Manage > Categories > Rename Category or Inventory > Manage Categories > Rename Category

Rename Category Renaming category page allows you to modify the titles of your current categories.   Select the category name that you would like to modify, and then enter the new category name in ‘New Name for this Category’ field.  Do not include the parent category name (ex. don’t type Main Shop – Shirts, type Shirts)

This section allows you to view / edit users for the Adminstration page. Navigation: Manage > Categories > Add Category or Inventory > Manage Categories > Add Category

Add Category Categories are a good way to organize your items to make it easier for you customers to find. This page allows you to add categories. You are also able to create categories through the Import function found at Import > Import Item Data. To get started, select the main shop as a parent category, and then create a category under ‘Enter Category Name’. This will allow you to create a subcategory of the Main Shop parent category. You will then be able to create further subcategories of each category that you create. For example: You create a Shirts category. After creating that category, you will then be able to create subcategories t-shirts and dress shirts, etc. Enter Category Name Subcategory of the parent category list above. Enter Category HTML Allows you to input custom HTML that appears before the items in a particular category. Enter Category Title Tag Normally is automatically generated to match the name of the category. If you input anything in this field, it will overwrite that automatically generated title tag. Category Image This field only applies if you have ‘Display subcategory links as thumbnails’ set to yes. This option is found in the Category Display Options under Manage > General Settings Image File Location:  To load an image that is on your hard drive, click ‘Browse’, find the file, and click open. When you click ‘Add Image’ below, you will upload the image. Create Thumbnail with Pixel width You are able to create a thumbnail of the image which is typically a smaller version of the image.

          d

This section allows you to view / edit users for the Adminstration page. Navigation: Manage > Admin Users

The Shopper Logins page allows you to view the customers that have gone through the Checkout process past the billing page. Your shopping cart must be using the ‘Account Type Checkout’ or this page will not apply. You are able to search for customers, reset passwords, and view their email address.

            d

This section allows you to view / edit Downloadable Items. Navigation: Manage > Downloadable Options / Items

Downloadable Items The first step in using the dowloadable item page is to add a downloadable item. Navigate to Inventory > Inventory Main > ‘Add Downloadable Item’  On the Add Downloadable Item page you can create downloadable items for sale. Some example file types are: MP3 files, e-books, PDF files, images, zip files, and more. When a customer buys the downloadable item file, they are given a link to the php download script along with a password. From there they can download the file for a limited time. The customer will not know the file’s actual location on your site.  Once a customer has purchased a downloadable item, you will be able to view/edit the downloadable item on this page. Set Download Settings  Allow item to be downloaded this number of days after each order:  Set the amount of days a customer has to view the downloadable item after purchase. Allow orders not marked as paid on the orders page to be downloaded: This option is for shop owners who do not have real time credit card processing.  This allows customer who have purchased to access their downloadable file (since they are waiting for the shop owner to process their credit card). Existing Items Order id The Order used to purchase the download Expiration Date  Allows you to reset the expiration date on the item. Verify / Update Verify allows you to check on the downloadable item’s locations.  Update allows you to make changes

  d

This section allows you to customize coupon codes and promotions for your shop.  This is seperate from Discount Options page. Navigation: Manage > Promotional / Coupon Codes

Get Started First, edit your ‘Checkout Page Text’, which will appear at checkout page as the title for the box where customers will input their code. Next, select ‘Click Here to Create New Promo Code’. If you already have a coupon created, look under ‘Existing Promotional Codes’ and select ‘Edit’ or ‘Delete’.   Edit Promotional Code Promotional Code Name Option: The text you type in the “Promo Code Name” field is what your customers will need to type in on the final checkout page in order to see their discount. The “Promo Code Name” is case sensitive so “Promo1” is different than “promo1”. Code Type Option: The Code Type field selection allows you to choose from 5 different discount types which are listed below. 1. % Discount: The shopping cart will take that ercentage off the total order. For example, if you select “% Discount” and then enter 10 in the Amount field, then the shopping cart will give a 10% discount when the customer types in the promo code on the checkout page. 2. Flat Rate Discount: The shopping cart will deduct a fixed amount from the order total. For example, if you select “Flat Rate Discount” and then enter 10 in the Amount field, then the shopping cart will give a $10 discount when the customer types in the promo code on the checkout page. It would reduce an $11 order to $1 or a $100 order to $90 3. Free Shipping: The shopping cart will change the shipping cost to $0. For example, if you select “Free Shipping” (don’t worry about the amount field as it does not apply n this case) then the shopping cart will give free shipping when the customer types in the promo code on the checkout page. If you are using the Base + Calculate Rate shipping, then the free shipping will only apply to your basic ground shipping, not your Next Day etc. options. 4. Dollar Amount Discount Per Item: The shopping cart will deduct the specified amount multiplied by the number of items purchased. For example, if you select “Dollar Amount Discount Per Item” and enter 10 in the Amount field, then the shopping cart will give a $10 per item discount when the customer types in the promo code on the checkout page. If a customer ordered 5 items, then it would deduct $50 from the order. If a customer ordered 5 items, then it would deduct $50 from the order. If a customer ordered 10 items, then it would deduct $100 from the order. 5. Flat Rate Shipping: The shopping cart will change the shipping cost to the amount you specified in the Amount field. For example, if you select “Flat Rate Shipping” and specify the amount as 2, then the shopping cart will change the shipping cost from your normal shipping amount to this flate rate of $2.00. If you are using the Base + Calculate Rate shipping, then the Flat Rate Shipping will only apply to your basic ground shipping, not your Next Day etc. options. Start Date Option: The date with effect from the promotional code will start to work.  [ Leave blank for immediate start ] One use by one customer only: If you would like to give out a promotional code to one customer and only have that one customer use it once, then you would select this to Yes. If you select this option to “Yes” and two different customers put this code in, then it will not work for the second customer. This code is meant to act as a gift certificate would. Specify Product Option: Promotional code will be applied on given product(s). You can specify multiple product ids separated by commas. Products can also be viewed and specified as follow: Click [Show Categories] button. Check any one category at a time from Available Categories. Click [Show Products To Specify] button. Click on shown products to specify. Amount Option: The Amount field is where you would specify the the percantage, dollar amount, or fixed shipping price for each of the separate discount types. It does nto apply to the Free Shipping Option. For a $10 discount you’d type in just the number 10 with no $ sign. For a 10% discount you’d type in just the number 10 with no % sign. Minimum Order Amount to Apply Promocode Option: You can create a Promo Code that rewards your customers if they spend over a certain amount. For example, you might create a code named “FreeShip” with a minimum order of $100. So, if your customers order over $100 and enter in the code, then they will get the free shipping. Another reason to use it would be if you are offering a Flate Rate Discount but you do not want an order so small that it is essentially free to the buyer; for example, a $15 off promo code on a $20 order. End Date Option: The date after which the promotional code will stop working.  [ Leave blank for no expiration ]

      d

This section allows you to customize coupon codes and promotions for your shop.  This is seperate from Discount Options page. Navigation: Manage > Gift Certificates

Gift Certificates The first step to using the gift certificate function is to add a gift certificate in the Inventory Control Panel (Inventory > Inventory Main > Add Gift Certificate).  Next a customer would need to purchase this item gift certificate. After this has occured, you will be able to see gift certficates listed on this screen. Order ID The Order # that was used to purchase the certificate. Amount This is the original dollar amount of the gift certificate. Balance The amount a customer has left with the gift certificate. Active Activating the discount code enables this code to be used on the checkout page by a customer, while setting it to no disables the code from being used. Green  Certificate order has been paid. Red  Payment pending for this order.

This section allows you to customize discounts for your shop. This is seperate from Coupon & Promo Codes.   Navigation: Manage > Discount Options

The discounts are a tier system.  Starting with 0, you can apply discounts between certain amounts or quantities.  The last discount will have an upper limit value of “999999999”. For example, if you wanted customes to save $1 for purchases between $10 and $50, you first need to specify the discount between $0 and $10.  The ending value would be 10, and the discount amount would be 0.  Then you could input the ending value of 50, and the discount of 1 (for $1).  You could then enter other discounts for orders more than $50 if you wished.

Import State, County and City tax rates from CSV file ‘Import tax rates from CSV’ allows you to add tax rates for your state, county, or city faster than adding the rates one by one on this page. Click import to the left to navigate to the screen which allows you to import using a CSV file format. Country, State, County, City Based Tax This is a good place to add tax rates for your country, state, county, or city.   Format: Country — Select from the drop down bar State — Abbreviation, ex. AZ County — Enter the county name City — Enter the city name ‘Tax Name’ is the field that the customer will see on the checkout page next just to the left of the tax percentage. ‘Tax Rate’ is the field that determines the tax rate used. The customer will see this number on the checkout page. Enter this number as percentage. Charge Tax Based On  None — will not charge sales tax.  Billing Address — will charge sales tax based on customer’s billing address.  Shipping Address — will charge sales tax based on customer’s shipping address.  Billing or Shipping Address — will charge sales tax based on customer’s billing or shipping address, depending on which address has the indicated city, state, etc.

Location Settings Location settings are important for what addresses you will accept at checkout. These settings are based on what states & countries arer listed at the bottom of the Sales Tax / Locations page.   Allow any valid country or state whether it is listed below or not.  This is a good option to accept orders worldwide. Allow only countries and states that are listed below.  This is option allows you to specifically state which states and countries you prefer to sell to. Allow only countries that are listed below, but any states within those countries  This option allows you to speficy the counties you would like to sell to without having to enter in the state/province information.

Current Rates in the Shopping Cart This part of the page lists all the sales tax settings that you have created, and it allows you to go though and edit any of your settings.  To update, enter the new information in the field provided such as Tax % (entered in the example is 7.75% tax for CA), and then click on Update to the right.  Currently, you are only have to edit the sales tax one at a time. The Shipping is Taxable field is not normally used for USA orders, but is often used in Canada. The Parent Country/State/County is important to have correctly listed so that the customer will be charged the correct sales tax.

Custom HTML Headers & Footers The HTML header is the HTML above the shopping cart html. The HTML footer is the HTML below the shopping cart html. The best way to edit the look of the shopping cart is to use theShop Template.  The other links  allow you to futher customize the HTML of Headers & Footers for the following pages:

• Login
• Billing Information / Address Page
• Checkout Page
• Offline Page
• Gift Certificate HTML Emails
• Confirmation Page HTML Fields
• Request Shipping Quote HTML Fields

To edit HTML on category pages navigate to: Manage Categories > Edit Category HTML / Title Text You also have the ability to edit the text of different fields throughout the shopping cart.  To edit the text, find the appropiate page level of the text, find the field, and then edit the text.  

To create a template for your shopping cart to use you can either: 1. Create the page directly in the WSWYG editor. 2. Switch to HTML View by selecting “Edit template in plain text / HTML” and then type or paste in the HTML  3. Or, the easiest way would be to use the import feature to import a page to use as a template.  – To use the import feature, you would type or paste a url into the “Import web page to use as template” field. The web address/url would be the location of the page that you’d like to use as a template in the shopping cart.  – Once you have the url in that field, click the “Import Page / Template” button. That will import the page and will attempt to change all the relative image urls, css urls, etc. to fully specified urls.  – After the page is imported select and delete any unwanted items  – Copy and then remove the [displayshopitemshere] placeholder from the top of your template field, and then type or paste it into the location on your page where you’d like the shop information to appear (generally in the center portion of your page). Some of the shortcuts that you may want to place within your shop template are: shortcuts that you may want to place within your shop template are:  [displayshopitemshere] – Display Shop items ##view cart## – Displays the View Cart link. ##search form## – Displays the Search Form. ##current total## – Displays the current order total.  ##category links## – Displays the category links. ##include external file ##complete url## – Include data from external file. ##some text##affiliateid## – Displays the shoppers affiliate ID (if any). If you already have a logo within your shop template then you will not want to upload a logo image from the General Settings page.

Thumbnail Options There are several different ways to display items in your shopping cart. Typically you would have different categories set up, and when a customer clicks on a category, they would see the items in that category. There are different layouts and display options for how customers see those items.  The first option is to select ‘No’ for ‘Display Inventory as Image Thumbnails Only’. With this option the customer sees the items on the category page, with these items showing the entire item description.  With this option, you do not link individual item pages.  The second option to select ‘Yes’ for ‘Display Inventory as Image Thumbnails Only’. With this option, the customer sees the items on the category page, with the items showing as Thumbnails (reduced size pictures) and the basic information you choose. The thumbnails will then link to the individual item pages, which will have more detailed information.  Displaying the image thumbnails is a good way to make items easier to look through. It allows customers to find item they want, and then to click on the item to view it in more detail. You see a similar type of format on EBay and Amazon searching through items, and then clicking on the desired item to see it in more detail.  To create thumbnails for your images: 1. Manually to the shop (Inventory > Inventory Main > Edit Item > Item Images)  2. If you have a large amount of images already in the shop you can create Multiple Thumbnails for images all at once: Inventory > Inventory Main > Create Thumbnail Multiple Items

Image Options Show Full Sized Image If this option is set to ‘Yes’ then larger image is shown automatically with item details. The thumbnail will remain on category page.  If this option is set to ‘No’, then the thumbnail is shown both on the category and item page. On the category page, the customer will see the thumbnail picture and a link ‘Click for Details’. On the item page, the customer will see the thumbnail picture and a link ‘Click for large image’.  If you select ‘Yes’ for ‘Display Inventory as Image Thumbnails Only’ and there is no thumbnail created for your item image, the original larger sized image will show both on the category page and on the individual item page. Instead of seeing ‘Click for Details’ and the thumbnail image, only the original larger image will display. To prevent this from happening, you can create thumbnails for files in the shop in two different ways:  1. If you add the image manually to the shop (Inventory > Inventory Main > Edit Item > Item Images), you also can create a thumbnail as part of the process of adding in the image.  2. If you have a large amount of images already in the shop you can create Multiple Thumbnails for images all at once: Inventory > Inventory Main > Create Thumbnail Multiple Items

Search Box Options The search box allows customers to search for items in the shopping cart.  You have the ability to turn this search box on or off.  You can also generate html code to place on your web pages that are not part of the shop (ex. www.yoursite.com) Display Categories In Search Box Choose whether to display the categories in a separate box as part of the search. Search Display Style After the search is completed, this option allows you to adjust how that display is viewed.  It can be set to either “Full Item Display” or just “Text Links”. Full Item display is the default setting.  Text links include a link to the item and also a link to the item’s category. Show Searched Terms Typically it is a good idea to show searched terms, but sometimes the Web Security Scan registers this as a problem. Banned Searches Banned Searches allow you make certain terms unsearchable.

Link Options The shopping cart has a number of links that are customizable.  These links appear toward the upper right part of the screen and are separated by bars. Display ‘View Shopping Cart’ Link View the ‘Shopping Cart link’ that appears on pages. ‘Home’ Link Choose whether to display the ‘Home’ link that and also choose the URL for the Home link. The default for the home link iswww.yoursite.com/shop. Display Account Login Link in Shop To display the ‘Login’ link in shop, select ‘Yes’ under this option. For this option to work, you must be using Account Type Checkout. To change your checkout type navigate to: Manage > Checkout type / Payment Options Then change the Checkout format to ‘Customer sets up account on checkout’  

Show Paging on Top of the Cart If you have a category with multiple items, the this options allows you to show or hide the page numbers for being displayed on top of the cart pages.

Continue Shopping Button Display Continue Shopping Button The ‘Continue Shopping’ Button is a button that is designed to help customers navigate your shopping cart. You are able to select whether it appears on the Cart, Checkout, and Confirmation pages. ‘Continue Shopping’ Button URL If this is not filled in, it will default to shop main entrance. Error redirector URL This is the absolute url (eg http://sitename/a.html) used to redirect in case of any errors. Continue URL on the Finished Secure Page The absolute url (eg http://www.sitename.com/a.html) where the user will be directed by clicking continue shopping in the finished secure page Make Continue Button a History Button This option affects the cart page and is a helpful feature to have enabled.  After a customer places an item in their cart, they will be taken to the cart page.  If the ‘Continue button’ is a history button, it will take them back to the page where they added an item to cart (item or category pages). If the ‘Continue button’ is not a history button, the button will default to shop main entrance.

Add to Cart Button Use Image as the Add to Cart Button:  You can customize your ‘Add to Cart’ button by using an image.   Add to Cart Image URL:
Enter the image url (Use http://….) or alternatively specify an image name that will be searched from the images dir To find the image url follow these steps:

1. In your browser, browse to a page on your website that shows the image you want.
2. Right click on the Image and select “Properties”.
3. Select the image url text from the popup by selecting it with your mouse. Then copy that selected url with <Control> C.
4. On the newsletter page click the image insert icon.
5. IClick in the image url field, then paste the copied URL using <Control> V.
6. Click the insert button on the popup.

 

(click here for larger image)

Category Links The shopping cart software allows you to choose whether to display categories in the shop and/or the cart page of the shop. You also have the ability to choose just to show the Main Categories or the Subcategories as well.  

Category Display Names Separated by bars Select to display categories separated by ‘|’ In Columns No. of columns  Select and specify total number of columns in each row to display categories in columns  In Single Column Set width  Select and specify column width to display categories in a single column   In Single Column + Show as Dropdown list Select to display categories in as a dropdown list and also as a single column   As Dropdown List Only Select to display categories in as a dropdown list only 

Other Category Display Options Display subcategory links as thumbnails
This option allows you to see you subcategory links on the main category page.  These links will appear an custom html entered for the category.  To create images for these subcategory links navigate to: Inventory > Manage Categories > Add Category (or Edit Category HTML) > Category Image Display Breadcrumbs Category List This shows the customer the category tree of a particular item allowing for easy navigation. If you click on an item, above the item title you would see “Parent Category>Subcategory”. Display Parent Category Link when in item view Displays a link to the Parent Category on the actual item page.

1. No Account setup on check will take the customer from
the 'cart' view to the personal information view to the checkout page.

(click here for larger
image)

(click here for larger image)

(click here for larger image)

The customer arrives at the final screen. This
shows items, sub-total, tax, shipping and total. It has the field to enter
the credit card information.

2. With the account set up, 1st time customers will:

(click here for larger
image)

go from here and click 'Checkout'

(click here for larger image)

To here, where the customer would click the
'Proceed With Checkout'.

(click here for larger image)

To here, where the customer will enter:

1. His or her email address

2. Create a password

3. First Name, Last Name, billing and shipping information

4. The customer will also be asked if he or she would like to be added
to your shop newsletter. The newsletter is administered in your shop owner's
panel and is explained in shop manual.

After that information is entered, the customer clicks the 'Proceed With
Checkout' button and is take to the order completion screen.

(click here for larger image)

Then the customer arrives at the final screen.
This shows items, sub-total, tax, shipping and total. It has the field to
enter the credit card information.

3. When an existing customer returns to your cart, he or she will follow
the first two steps above, but instead of clicking the 'Proceed With Checkout'
button, he or she will simply enter his or her email address and password
and click 'Login & Checkout'. He or she will then be taken directly to the
order completion screen. Please note, if he or she forgets the password,
the email the customer may enter his or her email address and simply click
on the 'forgot password' link, and it will immediately be sent to him or
her. Also, if he or she needs to update any information concerning his or
her account (like his or her address) the customer would simply need to
enter his or her email address and password and click 'Edit Account'.

This section allows you to customize coupon codes and promotions for your shop.  This is seperate from Discount Options page.Navigation: Manage > Gift Certificates

Gift Certificates The first step to using the gift certificate function is to add a gift certificate in the Inventory Control Panel (Inventory > Inventory Main > Add Gift Certificate). Next a customer would need to purchase this item gift certificate. After this has occured, you will be able to see gift certficates listed on this screen. Order ID The Order # that was used to purchase the certificate. Amount This is the original dollar amount of the gift certificate. Balance The amount a customer has left with the gift certificate. Active Activating the discount code enables this code to be used on the checkout page by a customer, while setting it to no disables the code from being used.

�Green� Certificate order has been paid.
�Red� Payment pending for this order.