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Shopping Cart Newsletter Overview

Posted by admin on March 12, 2012

Customer Newsletter Overview

The Contents tab is where
you are able to create and send the Newsletter.

Navigation:
Promotion > Customer Newsletter

The
Newsletter page allows you to create/send a newsletter to your current
customers. The shopping cart’s billing page has an option for customers to opt
in as subscribers to the newsletter, and you are able to view the complete list
of subscribers under the "View Subscribers Tab". To select the recipients of the
Newsletter click on the "Lists" tab. To create and send the Newsletter, click on
the "Contents" tab.

To send a message, the steps are:
1. Click the Lists tab, and select
"Send to shop administrator" and de-select "Send to complete list". This will
allow you to send a test message to just yourself, before sending it to the
complete list.
2. Under the "Contents" tab (this page) you need something in
the subject line and also in the "Newsletter Contents" field. Make sure the
"From Name" and "From Email" appear as you desire.
3. Copy your content from a web page, and paste it in to the "Newsletter
Contents" field (This is the easiest way). Or create your content directly in
the "Newsletter Contents" field.
4. Send the newsletter to yourself to test
it.
5. If all looks good, then under the Lists tab select "Send to complete
list", then back on this page, click the "Send Newsletter" button.

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Shopping Cart Newsletter Contents

Posted by admin on March 9, 2012

Customer Newsletter
"Contents"

The Contents tab is
where you are able to create and send the Newsletter.

Navigation:
Promotion > Customer Newsletter > Contents Tab

Contents
The easiest way to create your newsletter is to copy & paste from your
website or word editor to Newsletter Contents field below. You also can create
the newsletter from scratch below, but we recommend copying & pasting from your
website.

The Newsletter Contents pane allows you to create your newsletter using a
word editor. Some of its functions include modification of text, insertion of
tables, and insertion of images. The steps to insert an image into your
newsletter are:
In your browser, browse to a page on your website that shows the image you want.
1. Right click on the Image and select "Properties".
2. Select the image
url text from the popup by selecting it with your mouse. Then copy that selected
url with <Control> C.
3. On the newsletter page click the image insert icon.
4. Click in the image url field, then paste the copied URL using <Control> V.
5. Click the insert button on the popup.

Options
From Name
The person or company the newsletter is
from. Customers will often see this next to the subject line of their email.

From Email
Customers will see this as the email address the newsletter
is from.

Subject
The subject of the newsletter. Customers will see this as the
subject line in the email they receive.

Send Newsletter
This sends the newsletter to the
customers selected under the "Lists" tab.

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Format Tab

Posted by admin on March 9, 2012

Format Tab
The Format Tab alllows you to select the format you would like to send your newsletter in. The ‘Text’ tab will send the newsletter in plain text format only, while ‘HTML’ format allows for additional formatting. ‘Text and HTML’ sends it as an HTML to customers whose email accept HTML formatting, and as in text format to customers whose email do not accept HTML formatting.dd

Transfer Protocol Transfer Protocol
It is the way that the server sends the newsletter to your customers. The ‘Send Mail’ feature is the standard way to send the newsletter and no user name/password is required. Sending the newsletter using SMTP authentication is a better way of sending as it has a better delivery rate. This means that fewer recipients will see this message as spam, and will allow you to see any email bounces at the email you provide. To use the SMTP Authentication method you would need to have access to your website’s email account. Use an email account associated with your website, and enter the user name and password for that email in the boxes provided. This is the same information as using the Web Mail. You’ll also want to use this email under the "Contents" section.

SMTP Authentication

The username would be your user name for the email account that you are sending the email from. This is the same information used to log into your webmail.

The password would be the password for the email account that you are sending the email from. This is the same information used to log into your webmail.

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Shop Newsletter

Posted by admin on March 9, 2012

A shopping cart newsletter is an important part of your marketing mix. Use
your shopping cart newsletter, and this newsletter management, to keep your
customers up to date on your shop and offer them valuable

coupons
so they will be encouraged to shop with you again.

IMPORTANT TO NOTES:

1. This is strictly an Opt-In newsletter. You customers choose to be added to
future newsletters the first time they checkout.

2. Precision Web offers a
newsletter script that can be run outside the shopping cart in addition to
this one. You may find information about this in your Web Site Settings Email.

INSTRUCTIONS:

Once you have customers who have opted in to your list, you can go into the
Shop Owner’s panel and into the Shop Newsletter section. You will see something
similar to the following.

As you see, you may click on the ‘All
newsletter subscribers‘ link to see what email addresses this will
newsletter will be sent to.

This is the message your customer would receive if the information to the
right was sent:

(click here for larger
image)

You may send either a TEXT MESSAGE or an HTML MESSAGE. If you simply type in
text in the ‘Message Body:’, choose ‘Plain-text’ as is done here. If you
designed an HTML page, paste the complete HTML code in the ‘Message Body:’ field
and choose HTML.

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